Real world example from just yesterday:
There are several signs near the entrance to the computer lab at my branch library. We feel that they (mostly) communicate important things. One is a reminder to turn your cell phone off, another tells people to go to the information desk when there is no staff person on duty in the lab. This latter one we place right next to the computer where we sign people in, such that it is directly in front of you when you walk in the door. On top of this, it has a big-ass STOP sign on it, normally an attention grabber. Did I mention that it is right next to the computer where people sign in?
Yesterday, a patron comes in to use the Internet when there is no one on duty in the lab. He waits and waits and waits. I happen by coincidence to notice him standing there and go over, asking if he needs to be signed in. He says he does. I point out the sign and say, “Anytime the sign is turned around like this, just come on over to the desk.”
“Oh,” he says. “I didn’t see that.”
“Even with the big STOP sign on it?”
“No,” he explains, with a gesture to the two or three other signs. “I was reading these signs left-to-right.”
I can’t make up stuff like this, y’all.