I need to convince someone skeptical about the benefits of conserving natural resources – specifically where it relates to building, renovating, or operating a home. How do I convince someone that a “greener” home is worth the money and effort? Basically, I need to come up with an answer to the question, “What’s in it for me?” Unfortunately, an appeal to the greater good – or saving mother Earth – isn’t going to cut it with this person. On the other hand, talking about how a tightly wrapped house will make it more comfortable and lower utility bills is an approach that might. Except, I need help on the resource conservation angle.
For example, the idea that preserving forests prevents habitat loss for fuzzy, endangered animals won’t work. However, talking about forestry practices that avoid clear cutting might – since good management could prevent a landslide that may wipe his house off of a hill. Such an appeal to his self interest might make him more interesting in buying FSC-certified wood. He’s not totally heartless. I mean, he’d be OK with preserving forests so that someone in California wouldn’t have to slide off a hill. It’s just that the impacts need to be something that he could actually imagine happening to him.
I need help explaining the importance of:
[ul]
[li]Resource conservation, such as forests[/li][li]Water conservation[/li][li]Reduced dependence on fossil fuels, such as coal that strips the top off mountains[/li][li]Creating less waste[/li][/ul]
I already have some ideas, but I was wondering if anyone had a few more good examples or links to websites that pull some ideas like this together.
My googling hasn’t been very successful to this point. I find stuff on how to conserve resources, but not much on why. Or at least not reasons that have an immediate, in-your-face, hit-the-pocket-book, preventing-runoff-so-some-pesticide-in-the-water-won’t-reduce-your-sperm-count sort of impact.