The idea that we would go to town meetings, or that a company would have some sort of all-encompassing national campaign to teach us how to use a new product, is completely alien to us today, but apparently it was accepted as a matter of course back then.
Granted, all we’re seeing is the reactions of scripted actors in this video. I wonder if people really did attend these kinds of meetings and if these types of movies really were shown nationwide.
Obviously corporate money was spent to make this video. I wonder it this was to meet some FCC requirement? Maybe Bell figured that it was such a drastic change that people had to be somehow educated in it’s use.
We don’t use the dial in my neighborhood, we still talk into the phone & say “dial ___”; of course, instead of lifting the earpiece, we start the sequence by pressing a button on the steering wheel.
The wireless provider I work for holds a device workshop once a month in corporate owned stores. My store has one on the second Saturday of every month. All customers are welcome no matter the age of the phone. The workshop is free. We get around 20 customers each month. I don’t know why other wireless providers do not do the same.
Ma Bell made a ton of educational films like this. Not sure where they may have been shown - probably before movies instead of a cartoon and/or newsreel.
Used to be you’d pick up the phone and it was a party line and you’d ask the operator to dial further than just the local neighborhood. No dials. Direct dial, that is, without live operator assistance, was at one time a new thing.
My father used to love to tell about how his father (my grandfather) would say “I’m not sure if we should talk with all these danged rubberneckers on the line”, at which point you’d hear a bunch of clicks as all of the eavesdroppers hung up.