Why do celebrities travel under assumed names?

[Biffy_the_Elephant_Shrew]

[QUOTE=Max Torque]
Obviously, the perfect name keeping with the same theme would be “Guy Incognito”.

That’s handy for filling out web forms, too. Personally, I use “Garfield W. Falsename.”
[/QUOTE]

From Bored of the Rings:

“Ya’ll sign here please?” said the clerk through his fake snout. Frito took the quill chained to the desk and wrote the names ALIAS UNDERCOVER, IVAN GOTTASECRET, JOHN DOE-SMITH, and IMA PSEUDONYM.

“Any bags, Mr., uh, Undercover?”

“Only under my eyes,” mumbled Frito, turning toward the dining room.