Why does Netflix care if I watch anything at all?

I just canceled my streaming Netflix after about 1.5 years of subscribing. I was surprised when I joined, having moved from DVD Netflix to streaming, in that they were sending me messages essentially saying “we expect you’ll cancel soon, so just give it a try for a while.” What?

But after 1.5 years, I’m tired of so much new content that just doesn’t “work” for me, e.g. space dramas full of annoyingly wrong plot points and incorrect portrayals of technology. The existing movies and historical dramas are actually OK but not worth ~$10 per month. And I have finished watching both seasons of The Witcher (actually interesting to me). Time to cancel.

Good timing. They just announced a rise in prices. I’m thinking of cancelling myself; I’ve mostly been watching other streaming services.

I don’t think I’ve ever gotten an email like that from Netflix.

I am also confused as to just what the OP is talking about. I don’t know what they mean by “trying to keep my eyes glued to their content.”

  1. When I log into Netflix there is always a preview playing (with audio).

  2. Whenever I finish watching a movie or series another movie or the next episode will start playing before the credits finish.

  3. About 6 months ago I started getting a small Netflix pop up ad whenever my computer wakes up

It is set up to keep running shows in a binge unless you opt out. When a show ends it sets up to keep watching and allows you to skip credits. it shows a weird interest in keeping you watching until the last epi of a series has been streamed. It reminds you to finish a series.

It has the feel of shows being pushed at you and you wonder what’s the motive.

I think you can opt out of the first two and maybe the third. Certainly you can opt out of the audio.

Yes, I opted out of 1 & 2. Re #3, I don’t get any popups from Netflix. I don’t have cable, only a RokuTV-- would that matter? When my TV wakes up, it’s on the home screen with tiles, not in any one app.

Of course. My question was why do they care if I watch. (Which has probably been answered.)

It just doesn’t particularly bother me, at least not enough to do anything more than just delete them as they come in. And I do like getting the reminders that I’ve signed up for about upcoming series and movies when they become available. But I can definitely understand how someone could find it annoying and intrusive. Plus, as @2_More_Bits mentions, the in-app autoplaying previews and the auto-jump to the next episode or a recommended movie as soon as the credits start, which I do find annoying and intrusive.

I cancelled Netflix last year when I realized I had barely watched it in months. I spend most of my streaming time on Hulu, Amazon, and Discovery Plus.

They didn’t seem to notice that I wasn’t watching, and didn’t seem to care that I cancelled. There was no verbiage begging me to reconsider, no “Are you sure?” button … nothing.

Maybe they figure I’ll come crawling back eventually. I suppose that’s possible, but I doubt it.

That’s why I answered the second post and not the OP.

Still not sure I know though. Unless it’s a $ thing having to do with the content producers.

You are not the customer, you are the product being harvested for money. That is worth much more for them than displaying movies. That part of the business is practically free to them.

Do you mean they are harvesting your data for profit? How does it work?

He’s incorrect.

Oh OK, yes I get that too. I didn’t know what the OP was referring to. That doesn’t seem weird to me, I love the autoplay to next episode feature, I usually watch several at once and it’s so nice to just let it play by itself without having to go back out and select the next episode. Most streaming services do that, it’s not anything special with Netflix. However I hate when it does that at the end of a movie. Movies aren’t normally something people binge watch and I am not going to immediately watch a second movie in one go. I usually want to see the credits for a movie anyway.

That’s true of free services like Facebook. It is not true of paid subscription services like Netflix.

Are you familiar with Cobra Kai?

Not to mention Elite, El Marginal, To The Lake and more

I don’t think Netflix uses a revenue sharing model with production companies. They license the content once for whatever term and that’s it. Pretty sure, anyway.

Whether it’s emails or app notifications, you should be able to turn those off. It seems all the big streaming services have them as their default, hoping to keep you interested in their content lest you unsubsvribe. But they also know that it can annoy people, and give the motivated people the ability to turn it off.