Why does wine come in 750ml bottles?

[Wallenstein]

Why do the vast majority of wine bottles contain 75ml of wine?

Is there a historical reason for this (perhaps it’s related to the size of a flagon or summat?), or is it to do with tax/duty levied on amounts over 750ml?

Anyone got the scoop?

Thanks loads!

– e-logic

[Q.E.D]

Everything You Ever Wanted to Know About Wine Bottles, But Were Too Drunk to Ask!

Today, the standard wine bottle is 750 ml, established by the United States in the late 1970s as we planned to ‘go-metric’! Most other countries have adopted that standard to be able to sell wine in the States. The shape of wine bottles varies considerably, but a handful of shapes dominate the marketplace.

There doesn’t seem to be any particular reason for the 750 ml size, other than one of convenience.

[Gary_T]

750 ml was chosen because it’s very close to a fifth of a U.S. gallon, which is 757 ml. Before the change, the fifth was a common bottle size for wine and liquor.

[Mangetout]

[Aside] I worked for a duty-free company where 75cl and litre bottles of the same products (wines, spirits and liqueuers) were stocked - ‘bottle’ is the industry standard term for the 75cl measure.

[scm1001]

because its just the right amount to get me plonked for the evening