I just received the new copy of EGM in the mail yesterday. In the letters column, there’s a story from a gentleman that mentioned how cool it would be to rent out a movie theater, hook up an Xbox, and have some multiplayer fun on the big screen.
Apparently a man overheard his conversation, and said he worked for the local IMAX theater. During the afterhours, he said he’d done just that with he and his friends – Halo competitions on a four-story screen.
Which leads me to my series of questions:
Do IMAX movie theaters really make a boatload of money? We have one located at one of our malls, and while occasionally I see people waiting, I don’t believe they ever really sell out.
Why don’t proprietors of IMAX theaters hold round-robin competitions like the one mentioned above? $15 to compete, or $5 to come in and watch. Winners of the competition take home a cash prize, or tickets to future IMAX shows, or whatever.
Plus, you’re still selling the normal concessions, so you’ll still make money there. Doesn’t this seem like a feasible idea to get people to visit your theater? If nothing else, you might then get more people willing to come to your overpriced IMAX movies.
Any thoughts on this?