Admittedly, I might just be noticing him for the first time.
First off, it’s probably important to mention that I’m 36. Born in 1980, but when my friends started getting into music (I recall hearing names like Metallica and Black Sabbath getting tossed around), my dad was introducing me to Chicago/CTA, Bachman Turner Overdrive, The Guess Who, so Classic Rock, but IMO, not ‘real’ classic rock. In the 90’s I was very much into Alternative Music. Marilyn Manson, Live, Smashing Pumpkins, Offspring, (pre Kid-A) Radiohead etc. However, in a bizarre search to find a band I loved when I was younger, Chicago, I nearly always had the classic rock station on while I was driving around. That turned into a lifelong love for (real) classic rock. IOW, not only am I not unfamiliar with classic rock, I really shouldn’t be unfamiliar with Jeff Beck.
Throughout the years, I’ve heard Jeff Beck’s name tossed around here and there. Go read a history of Led Zeppelin and his name comes up in the early days with The Yardbirds, he also seems to be loosely associated with people like Rod Stewart, Eric Clapton, even David Bowie and the Rolling Stones as well as quite a number of others. On top of that, he always comes up in top ### lists and I’m not doubting his guitar skills…it’s just that you’d think with how deep into classic rock I’ve been over the years, I’d know a bit more about him. My only thought is that he jumped around so much, even to the point just doing a song or two one person and another with this other person, he was basically on par with a studio musician.
However, in the last few years, it seems like I hear his name constantly. I believe he is (or was) on tour. He was at the Crossroads concert (as part of the tour) that gets played on MTV Live, they play him on XM quite a bit as well now.
So, was he a household name in the 60s/70s? If he was, has he been a household name since then and I’m just noticing him now? His wiki page shows that he’s been active the entire time (and won multiple grammys). Of course, he doesn’t do vocals which basically forces him into a ‘backup’ position so that could be part of it. I see that he’s played on plenty of current pop tracks.
It should probably be noted that even though I’m a fan of the style, in general, (both classic rock and jam), what I’ve heard from him, specifically, I’ve never been a big fan of, so I may have tuned him out.
Probably also doesn’t help that he looks similar to Ronnie Wood, so there may have been times that I’ve actually seen him accompanying a big act and just assumed it was Ron.
TL;DR, is it just me or has Jeff Beck suddenly become really popular (again?)?