…on the right field fence of Yankee Stadium?
Is it permanent or digitally inserted?
Is there a large enough Japanese expat population in New York (or nationally) that would warrant the expense of buying that ad?
Maybe it is just for tonight because it is opening day and Hideki Matsui is playing?
The Yomiuri Shimbun is the (?) leading newspaper in Tokyo.
The Yankees and Yomiuri have a marketing partnership.
And nearly every Yankees game is shown in Japan because of Hideki Matsui.
I thought I saw it advertising subscriptions in the U.S.?
I suppose you could get a U.S. subscription, but the English version of the paper isn’t all that big.
Here in the US, most of us don’t need shims for our buns.
I’m just sayin’…
Major League baseball started getting noticed in Japan when Nomo first went over, but it became huge when Ichiro and Matsui (the two undisputed superstars of the Japan League) joined. NHK now broadcasts at least a few games every day, and game results, at least for teams with Japanese players, are regular parts of the nightly sports news. As a result, lots of people in Japan are watching the games on TV, and a lot of companies are buying ad space just to target those viewers.
I may have just been seeing blue-screen ads than only show up on TV (and so could be arranged by market), but I remember seeing ads in Japanese all last year in the Kingdome and Yankee Stadium, for Ajinomoto Foods, Nintendo, JAL and a few other companies. On the Yomiuri billboard, the number for US subscriptions was probably added as an afterthought, with Japanese viewers being the primary target.
And in case anyone was wondering, the Yomirui Shimbun is the owner of the Yomiuri Giants, Matsui’s former team.
Wouldn’t a “shimbun” be a bun for your shim rather than a shim for your bun?