For me, I see the issue as on of knowledge of the sport in general, and of the Tour in specific. Controversies abound in other sports, but the knowledgable fan makes their own judgement about the controversy, and still appreciates the superior athelete. Seeming ease of the wins aside, I think knowledge is the driving factor.
Before the last two Tours, all I knew about bike racing I learned from watching the movie “Cutters” (dating myself terribly!)
Last Tour, I paid somewhat more attention, but the coverage was for mainstream US audience - “Look who crossed the finish line first! (in Paris)” Whoop-de-do, pretty cool that a guy who had fought off cancer won, but no depth. No depth = no understanding of what was involved = less respect for the feat.
THIS year, we watched the OLN (outdoor life network) coverage. Plus I got the streaming reports from the website for each stage. Read some articles, scanned some technical reports on the bikes. Paid attention.
I invested some time, learned enough to ask somewhat less stupid questions (‘what qualifies you for the green jersey?’ and ‘how do they determine which team is the winning team, vs who is the stage leader or the overall leader?’), became interested enough to pay attention and find out some of the answers, and began to grasp the depth of strategy required, the multiple skills required, the complexity of team dynamics, the complexity of the history and culture of the Tour itself… THEN, I began to really appreciate what Lance was doing. You have to really ‘get into’ it to understand it enough to appreciate it. For that, you need decent coverage. For decent coverage, you have to have a perception of a marketable audience, to have a marketable audience you have to have people who understand the sport enough to care, to have enough people care they have to understand … and around we go. There has to be a shift somewhere before the general US audience will appreciate the feat.
I suspect that people who know basketball are still impressed with superior teams. They’ll notice moments that the average viewer doesn’t see and wouldn’t consider remarkable. Increase the knowledge base, and I suspect that Americans would also appreciate the enormity of winning 4 Tours. Heck, of winning ONE.
On the personal experience side:
I got into the sport ‘by accident’ (our cable company added OLN to our package, we noticed the Tour coverage, it seemed more interesting than regular TV, we watched…).
Things that impress me about Lance -
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his understanding of the culture of the Tour, like busting his butt to win the second time trial, on the grounds that the wearer of the yellow jersey at the end should have proven he could win in all the varieties of challenge the Tour offers - it would be an insult to the yellow jersey ITSELF to win just by taking the mountains by a wide enough margin and never winning on time or on sprints or in any other way being superior.
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His (or his team’s) strategy skills - psyching out the competition, having his team blow out Beloki’s or ONCE’s reserves on climbs before taking off, the constant shuffling of position, calculations of who is a threat and who is not, the willingness to honorably stay out of competitions for stages where the winners do not affect the final outcome of the race… Subtle, gracious, sharp, sometimes even devious, but never poor sportsmanship. The long-term strategy is pretty mind-twisting. Doing that (even with the help of the team manager) while doing 90-100 rpm with your legs, often up grades of 7% or more, while not running into the 100+ other bikes half-an-arms-length away… YIKES.
Not to mention class, style, humility, and being just a regular guy-and-husband-and-daddy. Any guy who has ‘Daddy Yo-Yo’ painted on his bike is okay by me. (That being what his son said when he first saw him in the yellow jersey…) Not being a jerk, AND being a first-class athelete puts him at the top of my ‘favorite sports role models for my son’ category. 