I went shopping in one of my favourite international supermarkets yesterday (in Southampton) - this place has imported foods from all over the Mediterranean, Asia and beyond. At the back of the store, there’s a Halal meat counter.
I’ve bought meat there before (goat, mutton, chicken) and have reasonable confidence in the quality - and each time I’ve visited, I’ve seen ‘fillet of beef’ in the chiller, but at an astonishingly low price - cheaper than topside or rump.
It looks like I would expect fillet to look - a foot-long cylindrical piece of very lean, even-textured red meat. It’s perhaps a little paler than I might expect from beef, but I understand that fillet isn’t always matured for as long as other cuts.
I bought a whole fillet (came in at about £12) and I’ll be cutting steaks from it for dinner tonight.
Why would fillet be so cheap though? Are there any cultures that consider it inferior (perhaps driving down the price) to the other cuts of beef?
And I’m of course aware of the horsemeat scandal, but I can’t imagine that’s a factor here, as it’s prominently labelled as beef - and I don’t think they’d get away with that for long on a whole cut (all of the horsemeat scandal has involved processed products where the meat can be more easily disguised).
It looks a lot like this (which is an online pic of beef fillet):