Let’s not forget the commercial where the ex-girlfriend (or is it current?) has a voodoo doll of the guy, or the one where every time he opens his front door, some calamity occurs. Of course, these are only two commercials.
Yes,Queen Tonya, of course you’re right. Those ads that are anti-male so far out-strip the number of ads that are telling my 11 year old daughter that she must be
A) 15lbs underweight
B) 5’10"
C) Silicon Injected
D) Blond
E) Someone else’s idea of beautiful
in order to be considered beautiful. Why, it’s a wonder that Bulimia and Anorexia is so prevalent in adolescent and teen girls. After all, the image they feel they need to live up to is **SOOO ** achievable. And not at all destructive.
Sarcasm meter reading very high…
Sorry. Just my personal rant, and not at all to do with this thread. Hubby’s oldest is battling bulimia. She’s 15 and she weighs 78lbs.
I apologize for the hijack.
Let’s look at it another way. Are there fewer, more, or the same number of commercials that depict women as housewives first? Are there fewer, more, or the same number of commercials that portray women as businesspeople?
Ah. Well, that depends on alot, actually. Geographic area, age demographic target, time slot, and most especially, what channel you’re watching. ESPN is not very likely to show floor wax commercials.
True; their demographic also isn’t your eleven-year-old daughter.
I think you jumped on QT for no reason Maureen. I thought she made a very salient point, which was not that commercials these days target men as boobs, but that commercials targeting a specific demographic portray the other gender as boobs. I thought that was very clear in her post.
And:
Since you asked. It’s ‘commence’ and I just noticed that you called it a commercial for Coors Light in the OP; it’s actually for Coors Original. Since you asked. 
(two spelling corrections in one thread… I’m a monster today!)
sigh… White Lightning, would you happen to be male? Also, I did quite like the commercial in question(if we are planning on sticking to the OP). I just happen to see a lot more misogyinistic commercials than “gee, Dad’s an idiot.” In fact, there was a rather cool one (damned if I can remember what for) where dad took his son to the rock-wall, got all strapped up, (we are NOT talking about a young, in shape dad, here) and heard his son say behind him “THAT’S MY DAD!! He’s going all the way to the top!!” Made me kinda smile, thinking “yeah, my son thinks his dad can do anything, too.” Oh, yeah. It was a salute to Father’s Day.
[layeth the Smackdown]
LISTEN UP JABRONIE! IT’s Coors LIGHT I have the damn thing on my Computer NOW never again in your life dare to question the Monkeymule, Nowww can you SMEEEEEEEEEEEELLLLLL the Feces the Monkeymule is flinging? :dubious:
[/Layeth the Smackdown]
Maureen’s right, though. There are still far more commercials that portray women in somewhat negative light than those who portray men accordingly. The thing is, most of the ones that portray men negatively show them as lovable doofuses most of the time, not bimbos.
But what about that (Coors Light?) commercial with the two girls mud wrestling? They did a couple of variants of them, and one of them was from the ladies’ perspective. But I thought they got it wrong. When the guys were envisioning it, they got to wrestle with the Hot Chick. When the ladies envisioned it, they envisioned the guy wrestling a hot guy.
Why didn’t the ladies envision THEM wrestling with the hot guy? Wouldn’t that be more in tune with what they’d want?
Dantheman The guys didn’t wrestle each other, they tossed a few chairs, almost faught, but then had a diccustion about their feelings–and stripped. So yeah, sinsitive hot guys oiled down and getting naked, I think woman would like to see that.
I don’t think that “good looking woman” automatically equals “bimbo,” and to think so should be insulting to women. To say that commercials with beautiful women are automatically degrading to women seems a bit odd, too.
One of the things I like to do is to imagine what the backlash would be if, in one of the “men are stupid” commercials, the roles were reversed and the woman was the dumb one. I can’t recall a single commercial (off the top of my head; I’m sure they exist) where a woman was explicitly portrayed as dumb. But we always see the man in the commercial as a bumbling fool, an inept shlep, or a clueless dolt. The only “bad” thing to be said about the women’s portrayal in commercials is that they’re too good looking? OK, I can see someone thinking that these images can be harmful to impressionable young girls, but I certainly don’t think they qualify as “misogynist,” as some have said. Showing beautiful women makes you a woman-hater???
Anyway, I know I’ll probably be flamed for saying the above, but oh well.
As for the original topic, I LOVE the “Wingman” ad! The tune always ends up in my head for the rest of the day, though.
Not the commercial I saw. First the one guy was in the fountain with the model, and then the ladies got this knowing look (i.e., “let’s try it our way!”), and the model was changed into a guy. In the fountain.
I remember a commercial for HBO (I think it was them) wherein a busty bottle blonde would say “I don’t eat meat, I’m a veterinarian.” That one jumps to mind for “dumb women” commercials.
Oh, I’m sure there are plenty of them, Casey1505. I just couldn’t think of any.
Just try and imagine if “Mom” in a commercial were as helpless and clueless as “Dad” is, though. He’s usually pretty dopey. It’s not offensive, of course, just funny. But if the gender roles were reversed, it’d sure as hell be seen as offensive to lots of people.
[soapbox]
I don’t much care for the commercials showing the man as being incapable of caring for children without the assistance of a carpet. Sure, we like to show them the basics of simple car maintenance at a young age, nothing wrong with that, but we’re not complete idiots in the child-rearing department.
[/soapbox]
The best Bimbo spot I ever saw was for ESPN the magizine. This cheerleader says "Unlike other Cheerleaders, I follow the sports that I cheer for and that why I read “ESPN The Magizine.”
NOTE
She said ESPN, Not E-S-P-N
what a bimbo
Now what are we talking about?
Goooooooo ESPIN! the magazine!
I can’t quite tell what point you’re making here, but did you watch the end of that commercial? The dad in question is straining to reach the second level of holds on the rockwall – he’s 3 feet off the floor. Classic ‘idiot Dad’ spot.
I still don’t get why you’re trying to make this a battle of the sexes thing though. Yeah, I’m male. So? I still think that “I think it’s just a marketing technique that’s based on “the other gender is stupid.”” is a good, and unbiased, point.