I have to ask the OP how does he figure that soft porn for men will achieve anything for the actual advertisers. What exactly is the sales model that the ad agency proposes:
"Hey we got these bra adds that won’t sell any bras but men will go all gaga over them. And we can do them for under 10 grand…well 15 tops.’
or is it more like:
‘Hey if you guys do a big spread that is essentially a fake bra sale ad men will continue to look at your otherwise crappy magazine.’
I only notice them if they are especially outrageous–note to Victoria’s Secret: the angel wings look ridiculous. Really.
If I notice the women at all, it is to think of just how much silicone they have. I usually throw the VS catalogue out unread. I don’t like their underwear, and so far, after 2 different fittings at 2 different VS stores, I still don’t have a comfortable bra. I hate underwire!
But I do think that the soft porn is a bonus feature, so to speak.
Specifically w/r/t newspaper ads, I have to think this is a relic of the past when it may have achieved something for the advertiser. Maybe it does get a significant number of men to pick up and flip through a department store ad who would otherwise ignore it, and they ultimately buy stuff? Or it builds brand image in their minds so they understand why their wife spends a lot of money there?
But I have never gotten useful information from a newspaper department store lingerie ad. I mean, you know what will happen if you go to a department store. They will have a bunch of lingerie. Some of it will be on buy-one, get one half-price, some of it will be reduced 20%, some of it will be full price, and some odds and ends will be drastically reduced. That will be the case no matter when you go. Maybe there is some use if you have a favorite brand and you want to know what week that brand is 20% off? These days they could just send an email.
Word. Especially if you’re like me and practically need armor to keep the old headlights from shining.
I once got a coupon for a free pair of underpants if you bought the corresponding bra. The ad’s editing made it look as if both pieces were opaque. When I got to the store and picked up a bra to check it out, I could see my hand right through the translucent material.
I bought both pieces anyway.
And that’s what happens to me when I see bra ads. I see a particularly attractive bra and realize that it won’t look good on my figure anyway (too flat) and end up wishing the boobs themselves were for sale instead.
The men in the audience can’t stand up because they all have erections, you see. (I should have added that that ad was shown in theaters, not on television. It was late and I forgot to mention that.)
I think the confusion is that I already posted the link above in post # 9. Jean Gray thought your post was a response to mine, when in fact it was the same commercial.
Thanks. I thought she was referring to the anteater ad, plus I completely missed the link you posted. :smack:
I just thought this would be a good time to take a moment of silence for the late Benny Hill.
That’s what we’ve been saying.
I buy Playtex bras at KMart and was checking out with a pretty blue color one. The cashier says “What a lovely color. Too bad no one sees these.” It’s actually true for me, but what an assumption! 