There’s a study out from the NYC Department of Consumer Affairs that has attracted some media attention. The study purports to show that women pay, on average, 7% more than men for similar products. Question is whether and why this is so (and what if anything should be done about it). Some observations:
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[li]The study acknowledges that “male and female versions of products often differ from one another in branding, construction, and ingredients. However, individual consumers do not have control over the textiles or ingredients used in the products marketed to them and must make purchasing choices based only on what is available in the marketplace”. This seems to be an acknowledgment that it’s possible that in some cases the products that appeal to women are slightly more expensive than those which appeal to men, and their counterpoint is that a given woman who prefers a lower cost item is constrained by the fact that mass production is aimed at a different market than her. I don’t see this as being a gender issue. That’s part of life, and anyone whose preferences are not aligned with the masses will suffer similarly. (See also the comment about trimmings on girls clothing, on page 27.)[/li][li]In the clothing section, the study found that, on average, the lower cost clothing tended to be cheaper for women than for men, and the higher end clothing cheaper for men than for women.[/li][li]ISTM that in some instances (most glaringly the comparison of scooters) the study didn’t compare men’s and women’s items, but compared unisex and women’s items. In such cases, the women’s items will be specialty items and will tend to be priced higher.[/li][li]In some cases, the study acknowleged that women’s items cost more to manufacture, but asserted that experts they had consulted with had declared that this did not account for the full price differential. This seems to be a weak point in the study.[/li][li]To the extent that there are cases in which the identical products are priced differently, then women could buy the men’s version of those products. (This would not apply to clothing or items specifically contoured to the male/female body, but would apply to things like razors or hair care.)[/li][li]The study itself did not attempt - from what I saw - to explain why the pricing differentials exist, other than to cast doubt on whether they were due to different costs, or explain why in many cases men’s products cost more.[/li][/ul]
[The above assumes that the comparisons chosen were randomly chosen and not skewed in an effort to justify the existence of the task force.]