[QUOTE=Paul in Saudi]
What is the deal with Wonder Woman? (And Supergirl, She-Hulk, PowerGirl et. al.)
Is she a powerful role model for girls?
Is she a pre-pinup for boys?
Is she aimed at adult men?
I am familiar with the Wonder Woman of my youth. She seemed remarkably un-liberated. I do not think she appealed to either boys or girls. Has that changed?
[/QUOTE]
All the questions really depend on the creative team that has the reins of Wonder Woman at a given moment. I’ll give you my opinions:
Role model for girls: she can be. Taking her entire history into account (including out-of-continuity comics), I’d have to fall on the side of “no,” since she’s often been written pretty poorly. Taking specific instances of Wonder Woman, she probably has been. Trina Robbins’ take on WW in the '80s was specifically aimed at being a role model for girls, and apparently Gloria Steinem felt the early-70’s Wonder Woman was a feminist role model, putting her on the cover of the first issue of Ms. Magazine. (Interestingly, DC had taken WW out of her bustier and put her in street clothes before this, downplaying the sex appeal, but Ms. Steinem appealed to DC to bring back the earlier WW.) The '70s live-action WW was apparently a role model for some, or so claims Lynda Carter in some of the behind-the-scenes interviews on the DVD sets.
Pre-pin-up for boys: yes, for many versions. Despite the stilted early artwork, WW was, as DrFidelius points out, created to explore bondage themes; the early issues featured lots of “headlight,” bondage, and “Good Girl Art” covers and interiors. Lynda Carter, dressed as Wonder Woman, was herself a popular poster-girl in the '70s. George Perez’s version in the ‘80s (while, IMO, being a good potential role model) also unabashedly exploited WW and her costume-- Perez was a noted fan of voluptuous women. Mike Deodato, who also had pencilling duties, also tended to do pin-up art in the series. DC has also used several noted “Good Girl Art” cover artists, like Adam Hughes, whose careers are built on doing sexy illustrations. On the other hand, there are other versions of WW-- like Trina Robbins’ Legend of Wonder Woman series, or the early-70s street clothes stories-- that aren’t pin-up material at all.
Aimed at adult men: usually, but not exclusively. She was created by a man to explore bondage themes, and mostly written by men over the years. I’d say the stories have been aimed at both sexes over the last few decades, though there have been lapses into male-fan-service. (The overuse of WW as a basic action hero, though, could turn off a lot of potential female readers.) The Robbins series was aimed at girls, however, and several writers have done creditably well at appealing to women as well as men; Perez wrote her as a strong, feminist woman, for instance. (I’ll plead ignorance of writers over the last few years…)