Today in The Big Weekly Meeting, I did what my boss has been bugging me to do for weeks, and piped up with details about our company Facebook activity (which I’m in charge of). He thinks I need to “raise my visibility” as a tech person to the head of the company, who is his boss. Apparently she (boss’s boss) thinks my job should be moved from the Tech group (where I am blissfully happy) to Marketing (where I would have to slit my wrists). I announced that a particular post we did last week had broken all our records for user engagement, comments, all that nice Facebook stuff. Happy murmurs from around the large conference table; everyone is pleased that our customers liked the post. Yay! Except boss’s boss. She starts grilling me on what the numbers mean. OK, so how many Facebook fans do we have? How many people saw the post in question? What fraction is that of our total user base? I think fast. Well, um, let’s see, maybe around 0.05%? Maybe as much as 0.1%? She starts making dismissive noises, and actually says something like “We shouldn’t get too excited about this” because it’s such an insignificant fraction. I babble some stuff about brand evangelists and depth of engagement, and how Facebook is really better thought of as part of customer service than as marketing, plus it’s free… She counters by telling my boss to set up a separate meeting with her and him and me about How “We” Should Present Numbers in Appropriate Context In This Company From Now On.
Now I’m worried she’s considering moving my position from tech right past marketing to the dumpster.

If it makes you feel better, re-reading the responses got it stuck right back again.