Wouild YOU rent a movie from these folks?

At first, it’s just an interesting business model. Then I considered the name:

ON THE WEB: FLICKME OFFERS FRIEND DISCOUNTS ON ONLINE MOVIES
NEW YORK (AP) — A new movie site is offering discounts for the online friends of viewers. Flickme offers about a third of its 1,000 movies with a “sharable discount.” One user watches a movie for $3.99 for new films or $2.99 for older ones, and that user can recommend the film to up to 10 friends on Facebook or Twitter. Those users then pay only $1.49. Films from Warner Brothers and Sony Pictures are among the site’s offerings.

As a former comic book collector and student of the art, I know that one word that was completely banned from appearing in dialogue balloons was “flick.” That’s because all such are lettered in capital letters, and at a casual glance, the “L” and “I” merge to form a “U,” giving a message that no comic book publisher would want to send to the reader. Wonder if the founders of this company were aware of that…

Almost certainly, I’d say, and I’m sure they have chosen a suitable typeface for their logo.

As much as French Connection UK were when their logo read FCUK.

They do a brisk trade in Clint Eastwood flicks.

I’m reminded of what Lyle Lovett once said in response to a heckler, “Yes, I can.”