Fully agree. I think sometimes the trip itself is fun, and if you like music that sounds like hip hop, DAMN was actually written to be his most accessible album. Maybe GNX is more accessible but that’s debatable. BUT, if you don’t already listen to music that has some connection to stuff that sounds like this…its a really bad place to start because it doesn’t give you anything to grab onto.
DAMN. was written, as all of Kendrick’s stuff is for the most part, to be a part of a conversation that was happening at the time. Largely it is written as a response to criticism of his last album To Pimp a Butterfly, and if you don’t know that a ton of what he is talking about will go over your head. Without the context a song like, for example, HUMBLE will seem like it’s just your typical brag rap that talks about sex and how awesome Kendrick is (the OP specifically referenced some lyrics. If you know the context, to quote the song “there’s levels to it.” First that it’s playing off the tradition of brag raps. This is a thing and I don’t have time and you probably don’t have the desire for me to get into it. Second that its running directly counter to his established image at the time (by bad analogy, imagine if Bob Dylan in 1964 suddenly released a song that sounded like Brown Sugar. It would be weird and probably you would say “hey, why is protest song guy writing a hyper sexual song all of a sudden”) Third it’s largely in conversation with the fact that his last album made him a stadium filling superstar that “the streets” didn’t really respect. TPAB was written for black people, but was mostly embraced by white people, for reasons we can get into later if you like. So, he’s engaging in some self deprecating parody because he knows he SHOULD be humble. ALSO, he is very literally telling explicitly Drake (because this beef didn’t start in 2024) and a few others to back off, because he can do everything they can do, but they can’t do what he can do. He can make the hyper sexual, hood, club anthem a hit, but they can’t do anything like TPAB.
So that is the context for the song that literally everyone who was even halfway paying attention to pop music, not just hip hop, in 2017 knew before they even heard the song. This is before you get into the references in the song itself. It’s just the context.
Now, it’s a fucking banger. Its fun, you can dance to it, its got a great hook, it’s got a ton of quotable lines. It works even without the context. But the context is part of it IF you are looking to find out why people love it beyond it being a solid banger. Because, there are a lot of club songs out there. There is a reason why this got played at the Super Bowl.
This is something that carries through the whole album which is really Kendrick exploring his rise to super stardom and his roots as a poor kid in Compton and trying to figure out if he can still be the real him now that he is a super star. And it traces that through how Fox News reacted to his last album. How the streets reacted to his rising fame. How he personally is handling being compared to Tupac and being called the voice of a generation. And he does this all while trying to intentionally make an album that sounds exactly like every other pop rap album that was coming out in 2017, while still being uniquely him. It is a VERY good piece of art. It has a lot of depth and it is worth engaging with. It’s worth pulling the connections together.
But
And this is important.
If you don’t like it, that’s ok. It was really really really, made for a super specific group of people and if you didn’t grown up in Compton…you aren’t one of them. That isn’t true of everything Kendrick makes and it doesn’t mean you can’t enjoy it. I do and I am very much not from Compton but I have been listening to hip hop since the 90s and it was also made to be enjoyable to hip hop fans. If you don’t like hip hop it’s a hard album to get into.