This advert is shown at prime time, on national TV. It is for a brand of toilet paper.
It shows a female bottom, fairly close up. As the camera pans around, you can quite clearly see the female “parts” in between the cheeks, in sillhouette.
It doesn’t offend me at all (why would it?!), and its clearly not designed to be sexually provocative, but it just seems like a fairly explicit image to be shown at such a time, on a national station.
I was reading somewhere today that there was moral outrage in America over a media campaign by FCUK. The campaign featured perfumes called “fcuk Him” and “fcuk Her”, I think.
I always perceive America to be less liberal than Britain when it comes to TV, and I just wonder what the reaction would be to this British advert being shown in the US?