I was jogging during my lunch break the other day when I was passed by a delivery truck. I never would have even noticed it except for the fact that alongside a huge picture of a can of “Sliced Mushrooms in Brine”, there was an equally huge picture of a blonde in a bra pouting sexily at the camera. As if this wasn’t bad enough, the word “FUNGTASTIC!” was splashed above the blonde in letters a foot high. It had me shaking my head in utter disbelief all day.
I mean seriously, do they really think some cleavage is going to make sliced mushrooms in brine sexy?
So what was the most gratuitous and stupid use of sex in advertising that you’ve seen recently?
Not really recent, but the Carls Jr commercials with Paris Hilton fit that catergory. Skinny, attractive (to some I suppose), blonde wearing next to nothing while writhing on a Bentley to sell hamburgers strikes me as highly gratuiitous sex in advertising.
There is a car commercial, and I can’t remember which one, where the couple is driving on the side of a building. That’s how grippy the car is There is a moment where the woman starts pouring water, but the man slows the car so it splashes her in the face. In a very, in my and Mrs. Prefect’s opinion, pr0nographic style… Then again we are dirty, dirty shiznos so we might just be extrapolating but it does look gratuitous to us.
See, my interpretation of that commercial is that all those women are running frantically to beat the holy living hell out of that jackass hosing Axe all over the place.
That might be me projecting my feelings about Axe, though.
Personal opinion, of course - but I thought the hot chick on the mechanical bull commercial was MUCH… erm … more appetizing? And by appetizing I mean a more titillating gratuitious use of sex in advertising.
A couple of years ago there was a commercial for “pull-ups” diapers. It had this little jingle “I’m a big kid now…” and showed this toddler using the toilett and pulling up his pull up then he runs and grabs the leg of a woman his mom I assume, and it just shows her crotch area, thats it. There are several versions of this commercial and they all have differents kids and different mom crotches, all of which are slim and attractive, no camel toe.
They’re the ones with the 12’ x 12’ pictures of half nude boys in their storefront windows. They do sell shirts there don’t they? Then why aren’t the models wearing them?
Those are the before pictures. The after pictures of them wearing the clothes simply haven’t been taken yet. (at least thats the interpretation I’m going with)
Well, the OP did ask for gratuitous and stupid, which the Paris commercials fit.