That would be me, and I am making that argument because we are in a thread about the writers’ strike, and writers’ compensation is a salient contributor to their labor action. Writers cannot go on strike because their employers require them to produce bad writing, or because their names are on bad movies or TV shows. Hollywood has made garbage entertainment product for over a century, and quality is not a basis for the union to object. Being properly paid for contributing to that garbage entertainment (hopefully making it less garbagey in the process), however, is.
That being said, completely aside from the strike, you are entirely correct about the horrifying direction of the entertainment industry, steered by soulless jackals pursuing financial growth to the exclusion of all other considerations, including — or perhaps especially — human concerns. The Zaslavs and Chapeks of the world would be deliriously happy if they could fully dispose of the creative element in their industry, starting with writers but hardly ending with them. There’s a reason the networks all leaped onto the reality-show trend, and it’s not just ratings: the idea that you can invent a high-concept premise, recruit a bunch of crazy volunteers, and point cameras at them to magically generate a show is an executive’s dream. Unfortunately for them, they discovered that wasn’t enough; the “reality” needs to be shaped and guided in a writing-ish process along the way. Not every reality show can be Cops, which literally needs nothing more than a camera crew, a cooperative police department, and an editor. But they will keep trying.
A ways up the thread, somebody asked, why don’t the executives just write the framing drafts themselves; and, again, believe me, if they could do that, they would. Even aside from the union rules that currently obstruct this, they actually cannot do this. They simply are not wired for this kind of creative work. That’s one of the fundamental tensions in the industry — the executives know how to yell at people and count money, and literally everything else about the art form is a mystery to them, which drives them crazy. They have no idea why one script is better than another, or why this director is consistently more successful than the others, or how to leverage an actor’s strengths. It’s all a black box to them. There are a couple of examples of when the executives truly and fully took the wheel, and they are quite instructive. My favorite for its educational value is the American Idol movie From Justin to Kelly, which I find to be one of the purest examples of Undiluted Executive Brain available. There is not one molecule of organic or spontaneous human artistic creation in that movie; it’s full-strength unadulterated studio hubris, an immaculate illustration of how the suits think a movie should function. And it failed, and everyone knew it, so they didn’t try it again.
So, yes, you are totally correct that we should all be terrified of what the entertainment landscape might look like in the near future, if the brain-dead bean-counters get their way. I mean, yes, there are some who are apparently looking forward to the experience of being unable to distinguish machine regurgitation from human artistic endeavor, but the rest of us should definitely be on guard. We must become smart consumers and cultural agitators, favoring the preservation of creativity and the aggressive, emphatic marginalization of “entertainment” which is nothing but robotic recycling of tropes and nostalgia.
Still, again — you can’t build a strike action around that. Money, yes. But vigilance about originality and quality? That’s on all of us.