From their website:
"Yoplait® and You - Partners in the Fight Against Breast Cancer.
For every pink lid from Yoplait yogurt cups, six-packs or Nouriche bottles that you mail back by December 31, 2003, Yoplait will make a 10-cent donation to the Susan G. Komen Breast Cancer Foundation, up to $1.2 million. Combined with Yoplait’s guaranteed donation of $830,000, we can raise $2 million. This September and October, look for Yoplait pink lids at a store near you."
To begin with, I am a Gay man and lost a very dear woman friend to breast cancer, and at a very early age.
I also used to work for one of the largest non-profit AIDS organizations in the world.
So why am I saying this is a scam?
Most large corporate organizations know exactly how much they need to donate to a non-profit for tax reasons. Do you think your local businesses, or the company you work for, picks their amount of donation out of a hat? Accountants work very hard to determine what the company needs to donate in order to slip into different tax brackets.
It is quite obvious that the accountants at Yoplait have determined that $2 million is the amount they need to donate this year.
However…and this is where I get pissed off with the scam…instead of just flat-out donating the money, they are using their donation to boost sales.
Don’t get me wrong. I applaud the fact that they are donating money to the Susan G. Komen Breast Cancer Foundation, and the end result is good.
However, the fact that they have put a LIMIT on their donation, and the fact that they are making people go through the motion of actually licking off, cleaning, and sending the Yoplait tops, costing you postage, when in end-effect, they have already determined the maximum donation…well, let’s not all be surprised when suddenly, they max their donation.
If this were truly an altruistic promo for breast cancer, there would be no limit. Hell, 300,000,000 tabs would be a lot of money for them! But no…they have already pre-determined their donation.
Send in your tabs, or don’t send in your tabs? Up to you…but trust me, it won’t make a lot of differnence.