Shinola was a popular shoe polish in the mid-20th century, and well known as part of the colloquialism, “You don’t know shit from Shinola.”
The well known trademark was purchased after the shoe polish company went defunct, and is now being used to market a line of high end American-made wristwatches, as well as bicycles and leather products.
Am I missing something, or is Shinola, with its association with excrement, not a particularly attractive trademark for anything but shoe polish? I certainly wouldn’t be attracted to a $1000 wristwatch emblazoned with the Shinola trademark on the face. Would you like to ride around on a $2000 bicycle sporting the Shinola badge?
What is next, Buster Brown cell phones?