This was one of the first things that occurred to me.
It seems to me that there’s a few interesting possibilities here. On the one hand, it might lead to a vastly more diverse and fragmented online economy. Instead of eBay and Amazon and Facebook and Google and Uber and a few other massively dominant platforms, you might end up with three or five to ten or twenty competing and successful companies in each area of internet commerce.
On the other hand, even if you know what’s coming, getting it off the ground still requires a considerable amount of capital input, and the determinant of how this new online economy proceeds might depend, as much as anything else, on where the people with investment capital are willing to put their money, and how willing they are to compete with one another for a (possibly smaller) share of the pie.
Also, the people who had already been working for companies like Google in the first iteration of the timeline would have the knowledge and experience to get their product up and running much more quickly the second time around. Technology that only emerged slowly would suddenly appear almost overnight, or at least as quickly as companies could get the schematics laid out and the manufacturing processes up and running.
I’m sure this would work differently in different industries. For example, computer processor advances rely on particular types of advances in chip construction and microarchitecture, and I don’t know enough about exactly how this works to guess at how quickly our 2020 knowledge could be adapted to the reality of the year 2000. If you handed the folks at Intel, in 2000, all the specs and knowledge required to make a 2020 chip, how long would it take them to actually get one up and running? A month? A year? Five years? Would the iPhone 11 of 2020 become the iPhone 1 of 2001, or the iPhone 1 of 2005? And even if you knew exactly how to do it, it would still take a long time and a bunch of work to build out infrastructure like high speed internet. Or would we skip the cable and fibre altogether, and move straight to 5G wireless for everyone, including home internet users?
The intellectual property thing is interesting too, because for things like trademarks and copyright, you need your intellectual property to be not just in your head (or other people’s heads), but committed to a physical medium, often accompanied by some sort of application and/or registration. We would all know that Taylor Swift’s songs are Taylor Swift’s songs, but would she be able to assert a legal right to them if someone else wrote them down first and registered them with the Copyright Office?
Speaking of which, the government would probably need to allocate a massive budget increase for hiring more workers at the US Copyright Office and the Patent and Trademark Office. 