Technically, they are not claiming that the sandwiches are burgers. They are classic hambuger styles made with sliced roast beef instead of a ground beef patty.
Still a little different from advertising a bacon cheeseburger on toast as a “Grilled Cheese for adults”.
Here is the most egregious thing called a pizza on the mass market…
I had one of these the other day, because I had a coupon and figured I’d try it out. It is cheesier than a typical cheeseburger—so if you called it a cross between a grilled cheese sandwich and a bacon cheeseburger, you wouldn’t be far off.
It wasn’t bad, but I probably won’t have one again, since I could find ways of consuming massive amounts of calories and fat that I would enjoy more. It tastes pretty much how you would expect, once you know the ingredients.
Are any of y’all in Cleveland? You might want to try out this.
It is honestly flat out delicious, but it can take 20 minutes to get a seat.
Frank, you are really discounting the “for grownups” part of “grilled cheese for grownups.” I think it’s totally fine for something called a “whatever for whoever” to be different than the ordinary conception of a whatever.
Or maybe it’s irony, like saying this is a “message board for smart people.”
Use Swiss with good amounts of turkey & ham and you’ll get something akin to a Monte Cristo.
I just saw a commercial for Mike’s Hard Lemonade–their slogan is “lemonade for grown-ups.” I hope you don’t see that commercial Frank, you’d probably get your panties so bunched you’d be tasting them for a few days.
I don’t see why he would. Mike’s Hard Lemonade is still lemonade (i.e, a lemon-flavored beverage) albeit with alcohol (thus the “for grown-ups” part of the ad slogan). Now, if Mike’s Hard Lemonade was basically beer with a tiny bit of lemon-flavoring added (like, for example. Bud Light Lime), then the comparison to the Hardees/Carl’s Jr “grilled cheese for grown-ups” ad campaign would be more apt.
Grown-ups drink alcohol, and grown-ups eat meat.
And children eat meat too but that’s beside the point of Frank’s complaint.
Basically, what Frank’s objecting to is the fact the Hardees/Carl’s Jr ad campaign is taking an apple and trying to pass it off as a orange and than insulting people who like actual oranges as infantile.
Frank, I got your back, dude. 
I completely agree, and not just because I happen to be a vegetarian.
Even my daughter, 10, notices that every time she sees that commercial, and comments in disgust, “That is so NOT a grilled cheese!” :dubious:
Sure, you CAN put meat on a grilled cheese (I used to put sliced ham on the ones I made my husband) but the commericial shows a guy ordering and eating a grilled cheese kids meal in which there is NO meat, just the typical cheese on grilled bread. THEN, the suggested alternative is a grilled sandwich with a slab o’ beef and cheese. Um, that’s a grilled CHEESEBURGER. :rolleyes:
Yeah, it’s annoying, and you are perfectly within your rights to pit about it. 
Nicely put.
IMO, a “grilled cheese for grownups” would be a really GOOD grilled cheese, using a mix of excellent cheeses and good bread, prepared and presented well. (like I make at home) as opposed to 2 slabs of white bread with a slice or 2 of American cheese, cooked in margarine.
The bulk of this thread is so much hysterical nonsense. In no way is the advertiser misleading or fooling anyone. The commercial is simply employing a Ryle of hyperbolic humor the is likely to appeal to a certain target audience. Indeed, I would guess that a signficant proportion of viewers for whom this isn’t the best kind of humor would still be sufficiently informed by the commercial such that it would increase thrif likelihood of trying the product.
Of course, I certainly don’t consider it a case of false advertising, just annoying and incongruent to the point that a 4th grader is annoyed and offended.
Not along the lines of the ads for the home pregnancy test a while back which showed the “happy couple” racing down the stairs in bathrobes to do a pregnancy test…that one crossed the line, imo, by strongly suggesting that doing such a test immediately after sex would provide meaningful results, when in fact, it takes some time for pregnancy to 1. occur 2. be detectable.
Sure, maybe the couple had just woken UP and were racing to test to see if the sex they had a few weeks back had resulted in conception…yeah, right. :rolleyes:
I cannot tell you how GREAT a grilled cheese sandwich is when made with one of these things!!! Mmmmmmmmmm…
You can do it on a foreman type grill, Not that I would ever throw a few pieces of cheese on mine while it is red hot, wait till they are just short of burned, Then scrape them off and smear them onto a plate wait a minute till they harden into yummy cheese crispys.
So calling them “burgers” isn’t claiming they are burgers?
Swell! I can’t wait to sell my new Meaty Ice Cream Cone: a ground beef patty wrapped in a slice of pepperoni pizza!
Oh boy! Do they have a half pound of ground beef in them? Or are they just, you know, lemonade with liquor in? I can tell the difference between the two; you, obviously, are only trolling.