A New Milk-Based Product With An Attitude

[Legomancer]

Hey, all you dopers with weblogs, want to get in on the ground floor of an exciting new marketing experiement? Of course not. But Dr. Pepper thinks people do. Observe:

MSNBC — Breaking News, Top Stories, & Show Clips

Next comes a blog-related twist on viral marketing—recruiting “key influence bloggers” to promote Raging Cow by sharing their enthusiasm, linking to the site and distributing special screensavers, banners and skins. Beginning with an initial group of six people in their late teens and early 20s—flown to Dallas with their parents for an induction session—Dr Pepper hopes to develop a “blogging network” to hype Raging Cow and “be part of the ‘in the know’ crowd,” says its brand-marketing honcho Andrew Springate.

I can’t help it, I find this hilarious. Everything about it. It’s like something you’d hear on a Simpsons episode. A “milk-based product with an attitude”? “Key influence bloggers”? The “in the know crowd”? Is this a put-on?

Nevertheless, I’m hyping Raging Cow on my website, even though I think the actual drink sounds foul. I think Dr. Pepper has the potential to really influence the blogging world, though not at all how they intended.

[rocking_chair]

perhaps it is the " in the cow crowd" that are the " key influence bloggers." i hope it is better that the lizard stuff, that was way too watery.