I imagine that their inspiration comes from neither drugs nor the Florida sun. It’s just following a simple formula.
Take something. Then think of it doing something outlandish that could never happen. Voila! You have a headline:
House cat graduates from college
New engine runs on water, gets 200 mpg
Shakespeare’s secret pornographic writings found
Russia’s cosmonaut graveyard found on moon
Then the story should come from the headline. Use made-up names, small towns that don’t exist, details that make the story sound convincing, and if you need some “expert” sources, attribute them to unnamed scientists:
“Fluffy, a nine-year-old Maine coon cat owned by Peter and Marge Tucker of New Wickham, Pennsylvania, graduated Tuesday from Canaria University, with a degree in English literature.”
“‘We were a little shaken at first,’ Peter Tucker said. ‘Other cats come home from their trips outdoors with mice. But Fluffy was coming home with copies of Dickens and Austen. She didn’t tell us she was a student at Harvard until she was a sophomore.’”
“‘Fluffy was an outstanding student,’ says Professor Albert Dunn, one of Fluffy’s instructor’s. ‘Her paper on the use of imagery in Shakespeare was one of the best papers on that topic that I have ever seen.’”
– Then just keep going. That’s about all there is to it really.
Oh, and if there really is a New Wickham, Pennsylvania (complete with Peter and Marge Tucker); or a Canaria University (with a Professor Albert Dunn); or indeed, if the WWN has ever used any of the headlines I listed, my apologies. I didn’t have time to not-fact-check this one.
(No, I have never written for the WWN. I did, however, turn a boring office newsletter into a WWN-style newsletter though. Hey, it was an extremely dull place to work; this helped me keep my sanity.)