The Guardian reports about the sale too:
The purchase includes the acquisition of Jones’s company’s intellectual property, such as its website, customer lists, inventory and certain social media accounts, and the production equipment, according to CNN. The amount of the bid has not been disclosed.
A list of Jones’ clients in the hands of the Onion, legally purchased, is the funniest thing I have read today. The possibilities are… well, we’ll see. It is the Onion, after all.