"Adman Was King Of The One-Liners, But Knew Where To Draw The Line"

[ThelmaLou]

Great story on Weekend Edition Saturday this morning.

George Orwell once referred to advertising as “the rattling of a stick inside a swill bucket.”

But there was some swill for which David Abbott would not rattle a stick. The British adman died this month at the age of 75. He was one of the founders of the agency Abbott Mead Vickers in London, and was considered a singularly good copywriter. He created the first ad for The Economist in 1984 in what became its signature style: that said: “‘I never read The Economist’ — management trainee, aged 42.”

He wrote another single, memorable line for a Volvo ad that showed a car brimming with children. It went, “Always keep your valuables in a safe place.”… rest of the story here.

I’d like to see Don, Roger, Pete, and Peggy create an agency like this one over the final episodes and end the Mad Men series that way, on a high note.

Bonus question: who are the comparable ad agencies today (you have to read the article to see what I mean)? That write clever, intelligent copy based on high standards and principles?

[ThelmaLou]

Ok. I claim the title for Cafe Society thread with most views and NO comments by anyone else. Where’s my prize?

[Loach]

I commented. Happy now?

[ThelmaLou]

No, dangit! Now I won’t get my prize!

Rats.

Your comment was just mean.