Advertising slogans from the classics.

I happened to be reading a bit of Hamlet today and I wondered why no weight loss company had adopted as a slogan, “Oh that this too too solid flesh would melt.”

I remember about 30 years ago seeing a sign outside a Sydney camping goods store, “Now is the winter of our discount tents.”

Surely the great writers, poets, playwrights and screenwriters of the past churned out more advertising ready material than that. Any other ideas?

“Out, Damned spot!” surely has a bright future with Oxy Clean.

London sausage company.

“It was the beast of Thames, it was the wurst of Thames.”

Sign on a shoe repair shop: “Time wounds all heels.”

“A rose is a rose is Aurora” was a commercial slogan riffing on a recurring sentence in the works of Gertrude Stein.

(Aurora is or was a brand of toilet paper. I guess it made your butt smell like a rose or something.)

Forgive this relation of a parallel thought process.

Every time I go shopping, especially at Christmas time, and I take a look around me, I can’t help but recall the famous words of Jean-Jaques Rousseau:

Man is born free, and everywhere he is in chain stores.

There used to be a deli in Chicago (don’t know if it’s still around) called Plato’s Place. Its slogan was “What foods these morsels be!”

I like it!