We usually make fun of ads and slogans that suck. But what are some ad slogans which work and are good?
Here’s one that I like: Trucks Bring It.
Soup: It’s Good Food
I have no idea how healthy soup is relative to anything else but, emotionally, I feel as though a bowl of soup is innately healthy and filling.
Edit: Apparently the proper slogan is “Soup is Good Food”, coined by Campbell’s.
“Nothing sucks like an Electrolux!”
I can’t think of a real one off the top of my head.
Timex: Takes a licking and keeps on ticking.
I don’t know if Timex really does take a licking and keep on ticking, but I think of them as durable watches, mostly because of this slogan.
“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” Back in '73(ish), for one day, McDonalds gave a free Big Mac to any kid who could recite that. It was probably the canniest investment they ever made, after Ray Kroc’s milkshake machine.
I remember trying this as a kid! I missed pickles though. ::sad trombone:: (I think it was a lot longer than a day - possibly the length of the campaign?)
Oh! I thought of a great one! Have it your way
“Don’t be right, be smart.”
An old slogan for an Israeli car insurance company. It’s good advice not just for driving, but for life in general.
“The best part of waking up is Folgers in your cup.” And I hate Folgers coffee, so it must be good.
“Chevy. Like a rock.” Ever hear a better slogan for a pickup truck?
This one is reaaaally old, but “Pepsi Cola hits the spot, 12 full ounces, that’s a lot, twice as much for a nickel too, Pepsi Cola is the drink for you!” Memorable and tells you exactly what the product is, and why it’s the best product.
“Every kiss begins with Kay.” It’s insidious but it’s a good slogan.
10 posts before any mention of Nike and “Just do it.”?
For shame.
From the late 70’s early '80’s and Coca-Cola: “Have a Coke and a Smile.”
Nyquil: The nightime sniffling, sneezing, coughing, aching, stuffy head, fever, so-you-can-rest medicine.
I once drove by an IHOP (International House of Pancakes) that had this on the marquee:
I thought it was absolutely brilliant because it is so simple and so true. And isn’t that what every marketing campaign is basically trying to convince you about their product? But with pancakes…man, you just gotta say it.
Back in the early 1980’s Nikon used the slogan: “Making Light Work For People”.
I always liked the double meaning inherent in that.
(Of course, I could only afford to shoot Pentax back then, and I use Canons now, but a good slogan sticks with you.)
Come on guys! No mention of “Think Different”?
I’ve always been a fan of “AJAX: Stronger Than Dirt.” And it is.
“I’d like to teach the world to sing in perfect harmony.” It’s forty years later. Vietnam and the rest of the 1960s are history, but it’s still a heckuva ad.
I think the best one I’ve encountered recently is Sony’s: Make.Believe
For some reason when I see it it works on a whole different level to if they’d said “Sony: Excellent Electrical Appliances”, or the like.
That slogan made my wife (a teacher) absolutely insane. “Think DifferentLY!!!”
I came in to post this too.
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