I liked Sprite’s “Image is nothing, thirst is everything, obey your thirst” campaign. Unfortunately, they abandoned it relatively quickly for exactly the kind of cheesy image-mongering they were deriding, but what can you do?
I like “Come hungry. Leave happy.” Sums it up quite well.
For New Yorkers anywhere near a TV or radio in the 1970s or 1980s “Crazy Eddie-his prices are INSANE!”. No doubt plenty exist on you tube. No that wasn’t Eddie doing the commercials. He was too busy cooking the books.
I remember Ad Age made fun of it, saying you should avoid the slogan “like a rock” when your sales are falling (which they were, at the time). 
Thirded on"'Every Kiss begins With Kay." Evil and brilliant.
You also can’t say anything against “A Diamond is Forever” in my book. According to legend, the copywriter (a woman) was working late on a slogan for DeBeers. She put her head down to rest, wishing she could come up with one good line. When she woke up, she wrote down “A Diamond is Forever” and entered the realm of advertising myth.
More so than any of the other Coke slogans (even “I’d like to buy the world a Coke”) I have always admired their ca.1993 international slogan “Always Coca-Cola.” It translates infinitely (I have some logo gear in Bulgarian) and says something both powerful and simple.
Ex-Ad Agency Creative Director here (wrote a lot of “positioning statements”).
Worked with a guy that’d burst into brainstorming sessions proclaiming Listerine’s tagline:
"Says what it does. Does what it says."
Like “Just Do It”, a good slogan for your life.
She’s parsing it incorrectly. It’s not an adverb. The ad isn’t telling you to think in a different manner.
It’s telling you to think about their product as something different. It’s clearly an homage to the famous Think small VW ad, which has the same grammatical construction.
“Does she … or doesn’t she?”
Relevant Age of Persuasion episode. (Terry makes the point that advertising people actually don’t call it a “slogan”, but a “tagline”.)
No, being Apple it was more a take-off on IBM’s famous ‘THINK’ slogan, dreamed up by Thomas Watson.
“Trust Sleepy’s for the rest of your life.” Awesome double-meaning for a mattress dealer.
The Washington Post had a brilliant ad campaign for years. It still appears now and again…
If you don’t get it, you don’t get it
It’s unforgettable and quite accurate.
In Australia, General Motors cars are sold using the brand name Holden. Holden Special Vehicles makes high performance versions of ordinary Holdens which are of course much more expensive.
Their slogan is “I just want one.” Given that for half the price you can get a car which already gives pretty good performance (more than enough given the speed limits in this country), it really captures the only possible justification for buying one.
Your wife should read up on “flat adverbs.” Or watch this video of a hot dictionary editor explaining them.
2012 Passat commercial (“Rocket Man” mondegreens)
You’re going to have to cut and paste - link-fu not operating this evening.
The Dogs Kids Love to Bite!
***My baloney has a first name,
It’s O-S-C-A-R.
My baloney has a second name,
It’s M-A-Y-E-R…***
O-S-C-A-R M-A-Y-E-R was one of our clients, and whenever we sent ads over to them, we were SO tempted to put in small print under their logo at the bottom:
"People killing pigs for people."
we try harder.
I used to work at General Dynamics, making nuclear cruise missiles and other deterrents. We always joked that we should do a parody of the General Electric slogan: “G.D. - We Blow Good Things To Hell.”
Where I live (In an urban area) a new housing estate was built next to a main commuting road.
As the drivers in the evening rush hour were edging forward, average speed two miles an hour, they would each in turn spend a fair amount of time beside a sign saying “If you lived here you’d be home now”.
Probably not original, but a very effective slogan.
I’m curious about this comparison. I see it mentioned in a variety of places on the web, but I haven’t found much analysis of it. I don’t see much in common between the two, except that IBM and Apple both make computers. In 1997, IBM was no longer a significant Apple competitor that I know of, so it seems odd that Apple would focus on them.
Compared to the VW campaign, the Apple campaign uses the same sentence structure, very similar typography and style, and attempts to convey a similar philosophy: this product is a quality product but bucks the industry trend.