>Little. Yellow. Different.
>M&M’s: Melt in your mouth – not in your hand.
>How many licks does it take to get to the center of a Tootsie Pop?
>Plop plop; fizz fizz; oh what a relief it is
>Jaws 2: Just when you thought it was safe to go back in the water…
Not a great slogan, but apparently one that sticks in your mind…
A fellow Doper was driving me to the hospital a few months ago, and I was giving directions. When I pointed out that the new hospital was at the corner of York and Roosevelt, she immediately added, “Where you always save more money!”
Celozzi & Ettleson are long gone (and yes, the hospital is built on the land that said car dealership was on), but their slogan lives on!
I heard that commercial so much as of late…that when I got out of bed in the middle of the night, my wife has often heard me sing the bastardized jingle…“Every Piss begins with Pee.”
Ronseal, makers of paint and other DIY materials, had an ad in the 1990s wth a bloke in work gear standing outside a shed saying ‘Ronseal. Does exactly what it says on the tin.’
It was an unusual ad for how simple it was, and the phrase took off so much that you’ve probably read it used by people who’ve never even heard of the ad - within ten years it had become entrenched in the English language as an idiom, not just an ad slogan.
I remeber loads from the eighties:
A Mars a day helps you work, rest and play!
A lot less bovver than a Hover.
For mash get Smash.
Happiness is a cigar called Hamlet.
The Milky Bars are on me!
Ariston, and on, and on…
Vorsprung Durch Technik.
Some years ago, the Royal Navy had a great recruiting slogan, The Team Works.
The Royal Marines’ are (I think) still using, 99.9% Need Not Apply.
Motel 6 - “We’ll leave the light on for you”
Evokes that ‘coming home’ feeling…
I love what you do for me, Toyota!
Wouldn’t you like to be a Pepper too?
N-E-S-T-L-E-S, Nestle’s makes the very best- choooocolaaaate!
ETA: Where’s the beef?
Standing alone, it would be pretty good: even though I am turned off by macho bragging, I’d normally have to admit that in this case, it works.
But I am made so wary by the misuse of Heartland Rock in other ad campaigns that I immediately assume that the producers of the ad are using the lyrics in the wrong way. (See: Born in the USA, Fortunate Son. I’d almost lay bets that someone’s misused Little Pink Houses somewhere, too.) So even if it is appropriate in this case, I am not losing anything by assuming it is an unintentionally ironic use of the song, since it is only an ad.
This one is a good example. Bristol-Myer’s Nuprin was destroyed by the not-so-different Advil and Motrin brands of ibuprofen (though the slogan’s “different” refers to earlier analgesics, not the other ibuprofen brands), both from bigger companies (Pfizer and J&J, respectively) that could afford larger ad campaigns and store incentives. National advertising practically disappeared for Nuprin 20 years ago and it disappeared from store shelves 15+ years ago. It was acquired by the “brand acquisition” company River West and sold to CVS where it briefly appeared as an in-store generic brand in the mid-2000s, then sold by CVS in 2010 for a piddly $180,000 to a company that has still not bothered to release any product with that name.
Yet to this day, “Little. Yellow. Different.” is the probably the only ibuprofen brand slogan that anyone remembers. (“Nupe it,” another Nuprin slogan, shows up occasionally in pop culture, though less often than “LYD”…)
The brand has died, yet the slogan lives on.
And if it isn’t appropriate, then you probably aren’t surprised that the singer is looking back over the decades to when he was “like a rock” and wondering where the years went.