New carls burger ad- the dude smashes his car, drives into a carls, and steals a burger. Multiple felonies, great danger of killing or hurting people. What a great idea! 
I always notice it, too, and I’m a Northern European-“background” person.
I think Beckdawrek is correct that the meaning the makers would say is what they were going for is the ‘background of your selfie’ one.
However, I agree with you that they hit this phrase “hide your background” in a weirdly insistent way. And I think there’s something ugly going on with that. Maybe it’s supposed to strike people on an unconscious level, or maybe it’s accidental—but it’s odd and disturbing.
Time for a new ad campaign for that drug. Drop the innuendo* entirely, or go openly with a fully racist ‘some backgrounds are better than others’–just quit with the nudging and winking.
*to my mind the commercial IS using innuendo. Others’ mileage may differ.
Huh, I don’t get it. When they say that line, a scruffy white guy is making a zoom call for work, sitting in front of a bookcase, but is actually at a cabin on some bicycle excursion with friends.
Yeah, there is a slight pause right before the line, because they sneak in that he’s pretending to be at home when he’s not, or something.
I’m not sure what “hiding your background” would be racially if you aren’t hiding your skin, except maybe being Jewish?
Just what I was thinking.
I guess you could hide the fact your Gramps was a serial killer but I don’t think that’s what Sotyktu is for. Isn’t is for psoriasis?
(From what I can see their former ad with the dad in a skimpy Speedo was more hated on)
Wasn’t there one that had a real cockroach crawl across the screen, making it look like it was on your screen in your home? I recall stories of people throwing objects at it and destroying their TV.
There was. Lots of talk about throwing shoes at the tv but that doesn’t ring true.
What did I just see?
You can now buy your very own silver minted, authenticated, some such bullshit, President/Prison Coin. You can order a Pro-Biden coin or a Pro-Trump coin. They feature the candidate of your choice solemnly holding up his right hand on the front and not the candidate of your choice on the other side behind bars. Seriously. The best part is that they say they’ll track sales and report it to the national media, “possibly predicting the outcome of the national election.”
This has Trump-stink all over it.
Get some Lume! Butt crack, underboob and trump.
I can believe that Lume works on butt crack and underboob, but not the third thing.
Yep. The average Biden supporter doesn’t attend rallies and doesn’t buy merch, or at any rate buys a lot less of it. And if they do buy something, it’s certainly more likely to be something that is not a coin that no one is going to know you have.
FWIW, this place has been marketing coins to both sides.
First, I should say that when I’m actually watching TV I don’t experience commercials because I flip away when they come on. So when I DO experience commercials, it’s sound only (because I’ve got the TV on, usually a news channel, while working somewhere in the house, and it’s inconvenient to rush back to the TV to change the channel when the commercials start up.) So I often react to the sound of a commercial rather than to the full thing. (As I did a few weeks back in this thread, with regard to the Ensure animated-fridge-items one.)
Anyway, the sound of that drug commercial DOES strike me as being about doing something to your skin so that you can “hide your background.”
I’ll accept that maybe it doesn’t hit viewers the way it hits me as a listener.
But I still find the commercial to be an odd choice for the advertiser. Why do they want to recruit customers for their drug from among those attempting to deceive someone as to their location? Are those people more likely to have skin issues?
They are hitting common situations in modern life using cameras. The first is a woman taking selfies and using filters, you know, images that pop up and distort or cover the face. Lots of people do that just for fun. They point out she doesn’t have to be embarrassed about her skin, she doesn’t have to hide behind filters.
Then they show a man in a zoom call with a few other people on their own computers. He’s sitting in front of a benign bookcase, not a deck by a lake with friends throwing things at him to disrupt him. Message - you don’t have to hide your skin, even if you are hiding that you are out having fun instead of working from home.
It’s not that people faking working from home are more likely to have skin problems, it’s that lots of people have a variety of reasons to hide something, but their skin doesn’t have to be one of the things they hide.
My therapist, for instance, likes to use a Star Wars background. Just his personal taste. He doesn’t have psoriasis, so doesn’t need sotyktu - or does he?
I hear that odd hitch in the dialog. You say it makes you think they mean something with that beyond the obvious intent. Ok, but I don’t get it that way.
I just don’t understand what about your background you have to hide if your skin isn’t the issue. I suppose they could be aiming it at mixed race people who can “pass as white”, but I don’t get it because they clearly are saying your skin isn’t the issue, so dark skin is ok. So what are they supposed to be hiding, besides open sores?
People who have never had to deal with this situation in their life: I don’t understand why anyone would feel called out.
Everyone feeling called out: I refuse to take back how this commercial makes me feel.
Well, ok.
I just don’t think that’s, at all what the company meant.
At most it’s an error. The wording is not to blame. Every person who takes selfies knows about backgrounds. Heck, every photographer uses that word for meaning what’s behind the subject.
They’re just not saying what you think they’re saying. If it hits you like that, well maybe they should have done better marketing research before using that word.
Jesus, will it ever stop what we can’t say?
As an artist I’ve used the word background frequently. I did not mean anything to do with a person hiding their familial or ethic background. Ever.
If you want to get outraged how about the ads for a medicine for vitiligo. Those are truly disturbing.
Or the ads showing the Twin towers coming down to hork money out of you for injured military. Yeah. That’s a real nice thing to see 35 times during one movie.
Or two kids standing in front of a man, playing his hairy balls. Nope.
Part of me wants to know what the hell ad that could be, but part of me… doesn’t. Definitely NOT googling it, though.
It’s for a man parts shaver, manscaper thing.
The ad shows a wedding party. All the groomsmen standing in line
2 hairy, bearded kids in front of each.
All the maids of honor giving them stink eye.
Then it cuts to a guy in a bath tub with two bald headed kids. Rubbing their heads with a stupid smile on his face.
It’s perfectly disgusting.
Somewhere upthread is a link I posted for the video in the Pit’s “commercials have hit rock bottom” thread.
I thought they were little people. 