To keep it on subject, it is important to notice how the right wing propaganda works, there are more references about how the right does turn definitions made by liberals that describe what they see as important into disparaging remarks or memes. Ignoring that what they are doing is how ‘the other side’ does attempt to divide progressives. It is not only propaganda but it is noticeable that such juvenile tactics do get to be swallowed by some moderates out there, it is still though mostly bouncing around on right wing echo-chambers.
Woke
Woke as a political term refers to a perceived awareness of issues concerning social justice and racial justice. It is derived from the African American Vernacular English expression “stay woke”, whose grammatical aspect refers to a continuing awareness of these issues. Its widespread use since 2014 is a result of the Black Lives Matter movement. The alt-right and reactionaries use the term “woke” as an anti-progressive smear against an individual or a corporation promoting a socially progressive message.
Rational wiki does also points at the alt right also using “Get Woke, Go Broke.” for years to disparage companies like the NFL, NBA or Coca Cola or the NAVY that respond to social issues.
https://rationalwiki.org/wiki/Alt-right_glossary#Get_woke.2C_go_broke
The phrase Get woke, go broke is a right-wing form of schadenfreude, specifically directed at media or cultural ventures that lose money and/or popularity when they become (if they weren’t already) woke. This phrase is repeated in a mocking sense ad nauseam in online forums and social media circles frequented by the alt-right and neoreactionaries whenever a “woke” venture goes “broke”. Interestingly, users of this phrase seem to stay quiet when woke ventures succeed.
This phrase can also mean that things that are “woke” have become morally and intellectually bankrupt, but the former usage is far more common.
And since Rational Wiki is not supposed to be relied on like the other Wiki, it has to be noted that this has been reported in other places, the disparaging of the term and the “go woke, go broke” line is a con from right wing sources, they are the ones that exaggerate or lie to make the victims or the ones adopting changes “the ones that are at fault”.