I noted that before elsewhere in the sdmb.
The phrase Get woke, go broke is a right-wing form of schadenfreude, specifically directed at media or cultural ventures that lose money and/or popularity when they become (if they weren’t already) woke. This phrase is repeated in a mocking sense ad nauseam in online forums and social media circles frequented by the alt-right and neoreactionaries whenever a “woke” venture goes “broke”. Interestingly, users of this phrase seem to stay quiet when woke ventures succeed.
This phrase can also mean that things that are “woke” have become morally and intellectually bankrupt, but the former usage is far more common.