Edited down, from the AP Newswire:
NEW YORK (Dow Jones/AP) - In a wide-scale effort to attract a broader audience, the popular cable channel once known for showing films such as “Casablanca” – will drop many of its classic movie offerings in favor of a modernized programming lineup, the network’s president said late Thursday. The channel also will air more commercials during its films. Classic films will be featured prominently instead on AMC Hollywood Classics, a commercial-free sister outlet designed for digital cable and slated to debut this fall.
The move would appear to take AMC out of direct competition with AOL Time Warner Inc.'s commercial-free Turner Classic Movies. It would instead position AMC to siphon audience away from general entertainment channels such as AOL’s TBS and TNT, Viacom Inc.'s (VIA, VIAB) recently relaunched TNN, and Vivendi Universal SA’s USA cable operations.
Last year, AMC started airing advertising “intermissions” during its movies. Over the last 18 months, the channel also has added modern-era films such as 1987’s “Predator” and 1981’s “Raiders of the Lost Ark” to its mix. The films are about to get a lot more current. Reaction, says McEnroe, “so far has been positive.”
—Reaction from ME ain’t positive. I know this is partly Turner Classic Movies’ fault; when broadcasting rights to a lot of their films ran out, TCM snapped them up so AMC couldn’t show them anymore. What a shame to lose this station. And what the fuck is “digital cable?” Whatever it is, I don’t have it . . . So much for ever seeing the beautiful horror that is “Kiss Her Goodbye” again . . .