An advertisement for television

Presumably this was shown in cinemas. The presenter doesn’t seem entirely convinced.

Nice lapel mike.

The “presenter” was Dave Garroway, the original anchor of Today. He was chosen to host the show precisely because of his laid-back, casual demeanor. When it first premiered Today was a two-hour daily mishmash, punctuated by frequent technical glitches. The producers wanted someone unflappable who could reassure the audience all was well no matter what happened.