I’m part of the “didn’t see it till I read the spoiler” crowd. Saw the kiwis, but only because I was already thinking about looking at the negative space.
Ever since that other thread about the logo, that arrow is all I see. It’s driving me crazy!
I only saw it after reading “tell me if you can see the arrow”… I never noticed it before.
I also spotted it within a couple of seconds. Sounds like we’re all a bunch of little kids.
Never noticed it before, but once you said there was an arrow somewhere, I saw it immediately.
I never saw it till a guy on a 60 Minutes story pointed it out.
I’ve since wondered if FedEx did it deliberately, or if it just worked out they way.
So why can’t you? That sound pretty neat.
I didn’t see it until I read the clue, but I wasn’t looking hard.
me nine.
Ditto. Exactly. One more data point.
I didn’t see it at first, but I found it after reading the info below the spoiler. I went back and looked at it trying not to see letters and then I was able to spot it. I never read the actual spoiler.
This reminds me of the alternation that the Big Ten made to their logo when they added Penn State to the mix (thereby making the Big Ten eleven teams).
Check out what they did:
http://bigten.collegesports.com/
For those that can’t see it:
In the negative space between the G-T-E, there’s a blue eleven.
I saw it straight away but like others knew about it from a previous thread. The first time round I couldn’t see it until it was pointed out to me.
Just saw it. Never knew about it–that’s pretty cool. 
I saw that ages ago.
Where have you guys been?
Read about in another thread here, and now I can’t “unsee” it. Reminds me of the optical illusion type thing where you’re looking at a white page with black splotches. After looking at it enough, you finally realize there’s dalmation there, and once you’ve “discovered” it, you can’t unsee it.
They did it deliberately. I read an article from the man in charge of the team who designed it. He had to use different fonts or some such thing on the E and the X in order to get that effect. I would link to it but I have no idea where I saw it now.
I see it all the time.
I do a lot of puzzling, photography and film making though, so looking at negative space is a must.
Now that the OP mentioned it, the FIRST arrow is really obvious, as are the hidden messages in the others. Does anybody see the other, more subtle, arrow at the OP’s link?
It’s a partial one that your eye fills in. Look at the upper left, between the arms of the ‘F’ and the top of the ‘e’.
As with so many before me; since I was looking for an arrow, I spotted it in seconds … but it wouldn’t have occurred to me, if I hadn’t been looking.