This one comes direct from the June 13 Sports Illustrated article on And1, a basketball shoe company that has become famous for guerrilla marketing, using highlight videos of street basketball players. I’ll just quote it:
I don’t want to wear their shoes, which is good because although I’m a casual basketball fan I’m no hoophead, and likely too old to be cool enough to understand it anyway.
So what does And1 mean, young and cool Dopers? Somehow I doubt it refers to one-and-one foul shots.