Shoe ad--"Where would you be without the handles? Victimized.

Huh?? What does that mean?

The picture shows a man hanging onto the rim of a basket, where he presumably has just dunked one. Can anyone eradicate some of my ignorance, and explain it to me? I"m not a basketbal fan, which probably is why this ad is so meaningless to me, so please don’t presuppose a lot of knowledge here.