Overspeed seems most likely to me. Yes, they have protection systems to prevent damage from an overspeed condition, but in strong winds those protections sometimes fail. There are lots of Youtube videos of wind turbines being damaged by an overspeed condition.
Any one of these, independently or together, could cause the generator to catch fire. In additional, I’ll note that the composite blades and the (probably fiberglass composite) nacelle are quite capable of sustaining fire once you get up to the autoignition temperature of the resin, so a lubrication fire could turn into a deflagration that could essentially consume the entire structure.
“Friction brake” sounds like something that would slow it down. Rather, when the wind is too strong, they usually stop entirely. Bringing the system to a stop will generate heat, but holding it stopped won’t.