Underwear seems to be a hot product these daya…there are many new brands that did not exists a few years ago. So why all the interest? Is the target market for designer underwear mostly gay? I ask because most men stumble into whatever their wives buy for them…and underwear is usually not meant to be seen. Now we have many brands, heavily advertised by these androgynous, boy/man models (mostly immaculately coiffed). So, is the target and the advertising of underwear mostly a gay thing? Check out GQ magazine, they have at least 8 btands of undies advertised.
17 states, plus the district of columbia have passed laws making it illegal for non-gay men to model underwear. It’s part of the agenda. 
Or perhaps it’s just that the underwear makers are trying to sell men, on fancier, more expensive, underwear; whether they need it or not. Perhaps they’re trying to sell the girlfriends of these men on the idea of upgrading the significant other’s shorts.
Guys who read GQ don’t necessarily let their wives pick out their underwear.
Well this guy who posts in GQ lets his wife pick his underwear.
Haj
I used to work with models. Many of the male models were not gay. Almost of all of the female models were lesbians - and had been since long before their careers started. The “I knew I was different somehow, even in first grade” story.
But that was 15 year ago, or more. Things may have changed.
I can extend your ‘hypothesis’:
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female underwear models are lesbians
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people without underwear are special forces (ho,ho)
Guys who see underwear ads (no matter what magazine they’re in) aren’t necessarily married, so unless they’re going commando, they’re buying the underwear themselves. Of course, once they’re married, they may just start wearing whatever their wives buy them. But until then, the underwear’s not going to buy itself.
That these ads are aimed at single men makes sense with your observation that the men in the ads tend to be well-groomed and youthful-looking. Married men would tend to be older and might care less about their appearance now that they have wives. Single men are probably younger, and, since they’re on the prowl for wimmins, will care more about their appearance.
Michael Jordan was an underwear model and I’m pretty sure he’s not a homosexual.
Also, what gay man reads GQ? The copy on its site says “GQ. It’s about fashion. It’s about journalism. It’s about guy stuff.”
I don’t know what designer underwear is. It must be a gay thing. You must be gay.
I see nothing new about the type of men modeling underwear, anyway. Since I was a youngin I’d snicker and laugh at the ripped models standing around in their undies on my latest pack of hanes. I don’t think 40-year-old Joe Beergut would move any products off the shelves.
I also think the subject of the post has little or nothing to do with the actual question. Which is the true q? Do you think that someone modeling a product intended for a gay person has to be one too? What sense does that make?
If I were a drop-dead gorgeous, almost-naked gay man, standing around with other drop-dead gorgeous, almost-naked gay men, I’d be showing a little wood. And they don’t.
Plus, it looks like most of them are rather modestly-endowed, so they gotta be straight.
Three words: Ads for meterosexuals.
I don’t want to say this is a stupid question, so I’ll say insted that this question will defy a factual answer.
bibliophage
moderator GQ