I have a friend who is a hospital liaison to the funeral homes, and we’ve had this conversation before, because she knows all the funeral home people quite well. She always says not to pick a funeral home without consulting her. I say that I’d pick the one in town that works with the synagogue chevra kaddisha, and as it happens, the one that allows members of the shul to come in and prepare a body (something which must be done by other Jews) for burial, and orders the kosher coffin for us, is one she says is especially ethical, and recommends to people who ask her for a recommendation. They don’t try to push the most expensive caskets on people, don’t insist on having the funeral in-house, to make it more expensive, but are happy to accommodate church funerals, cremations, services from the home, and let people know it.
It’s her opinion that the people at this funeral home really want to “Help people through a bad time,” and not “Squeeze money out of people when they are vulnerable.”
She has a good opinion of embalmers. She says it’s something that takes time and practice to get right, and that people who get comfort from having a viewing, or want to fly the body out-of-state, are being well-served by good embalmers, who are usually the least weird of the people in the funeral home. They usually fall into it not because they are eager to do it, but because somebody has to, and they understand that, so they’re usually people with a sense of duty. She says the creepiest people there are usually the salespeople in the less nice funeral homes who are trying to pad the bill by convincing people that it shows love for the dead person to buy the flashiest coffin, and the biggest funeral package.
Fact is, most churches have a drape for caskets, so no one will see how expensive (or not) a coffin was, and Jewish caskets are not allowed to have adornments, so people who don’t use the funeral home for the service are more likely to spend less on the coffin. Likewise, people who don’t have a viewing buy cheaper caskets, don’t use the funeral home for the viewing, don’t embalm, etc., so the sleazy ones try to talk people into a viewing when they hadn’t intended to have one, and it isn’t something their family normally does.
Yes, funeral homes do tend to be family businesses. Someone may have opened one in a small town once, because there was a need, and the person saw an opportunity, and it’s been the family business ever since.
If your kid came home and announced he wanted to go to mortuary sciences school (where he’d learn embalming, among other things), a lot of parents would balk, but if your family already owns a funeral home, they are more than happy to pay for your schooling. That’s one way it stays in the family.
That’s all I got. If you have more specific questions, I can ask my friend.
BTW: through her job, she met, and ended up dating, the guy in the police department who trains the cadaver dogs, and she has great stories from him.