Army Strong, huh? Seems like a few other organisations could benefit from similarly Tarzanesque article-and-verb-free slogans…
The Catholic Church: Sin Bad
Fertility Clinic: Ova Easy
Erectile Dysfunction Clinic: Lover Stiff
University: Smart Good
Pet Cemetery: Dog Gone
Your electric company: Power Up
That’s all I got. Sorry. . .
On a side note, am I the only one that thinks that more people are turned off by catchy slogans, and are less likely to enlist? I mean, I know I’m calling the kettle black here, but I wouldn’t be really be inclined to join an organization only because it has some oh-so-cool PR schtick? “Army of One”? C’mon. That just makes me think every joins up and will be an instant badass, and I know that ain’t the case. And I remember seeing commercials on AFN for safety. Their motto? “Soldier safe!” :rolleyes:
Tripler
My personal motto: “Don’t worry. Be happy.”
Advertising is designed by very smart people to appeal to very stupid ones: they’re not selling a career in the army, whether it be peeling potatoes or getting your legs blown off in a roadside ambush; they’re making an emotional and visceral appeal to those who feel their lives lack something which only this product can supply - in this case, “Strength”, whatever that may be constued to mean.
Birth control pills:
Inconcievable!
Mom Bomb
What it made me think, the first time I heard it, was, “Oh, good. Because what we really need in the military is individualists that can’t take orders.”