Is it just me - it is just me, I’m sure - but lately the Vegemite I spread on toast seems to be thicker than before, and invariably (a) tears the toast, and (b) ends up clumping awkwardly. I don’t recall having this issue in the past - it always spread in a neutral kind of unexceptionally spready kind of way. But now, well I’ll be honest with you - it’s starting to piss me off a bit.
Just you I think, do you keep it in the fridge now?
Also I have noticed that bread from Woolworths/Coles has gotten a lot more “fluffy”, could they be fluffing up the bread so they can achieve a cheaper price by using less ingredients? They wouldn’t would they?
FYI I make my own bread and haven’t noticed the bread ripping.
Hmmm. No fridge for my Vegemite. And we’re using a range of breads - all store bought but with a range of fluffiossitude. The butter still works like it did in the good old days, and when I alternate with peanut butter it just spreads on like a lumpy tan dream.
I spread mine on bagels. (Not in Aussie-land, but my local health food store carries it.) I haven’t noticed a change, but then, the stuff doesn’t fly off the shelves here. (Or is it Marmite that I get? I can’t remember, and I’m too lazy to check my cupboard.)
I’ve always had trouble spreading it, but the more butter I use the easier it spreads. Did you change the butter you use at all? I periodically add a few drops of hot water to the jar of Vegemite. They soak in and help it spread better.
The thing is, getting kids to eat Vegemite simply isn’t a problem. Most kid-orientated places offer a Vegemite sandwich as an option for fussy eaters because most kids will happily eat Vegemite (in this country). Sure, less salt is a good thing, but you spread Vegemite so thinly anyway, and looking at the jars in my pantry it appears that a single serving of Peanut Butter only has about 10mg less salt than a single serving of Vegemite (8%of RDI vs. 6% of RDI). My kid would have to eat 4 servings of Vegemite to equal the amount of salt in a small can of baked beans… and Vegemite isn’t the kind of topping you’d generally eat out of the jar (pipe down, jar-licking weirdos - you know you’re an anomaly).
Good luck to Kraft and all, but colour me surprised if it turns out there actually is a gap in the market that this new product fills.
Heh - my 6 year old has been eating a vegemite bagel for breakfast 4-5 days/week for the past 2 years. She loves the stuff. Except the day I was sick and my wife made it for her - no butter, and spread on about 10 times the amount I do - that was a problem.
American here, I just got a small jar of Vegemite and it was the same as it ever was. Judging by the exorbitant price I paid, it was imported from Oz, not made in the U.S.
As for that Vegemite Lite concoction, I think they’re marketing it wrong. As others have said kids don’t seem to have problems developing a taste for Vegemite, it’s adults that have never been exposed to it that are really turned off.
As for myself, I just started eating it in the past 5 years, and instantly loved it. Every Aussie I’ve come across has been horrified at how much I use - I slather it on like peanut butter.
I’m also not sure what the deal is with the “kiddie-friendly” version. Since when is getting kids to eat vegemite a problem? I lived on the stuff til I was about 8. Although I guess the lower-salt aspect is good - in fact, if I could get a lower salt version that did’t affect the taster, I’d probably go for it. But I doubt that’s possible.
My house in the PNW is a bit cooler than my apartment in L.A. was*. I’ve noticed I need to take care not to tear the bread when I spread my Vegemite.
*The first time I opened a can of menudo up here, the liquid was completely congealed. It was always liquid in L.A.
Sadly, my family noticed the change immediately and a quick search found the sad tale at the link above. It’s still edible, still a favourite but why change? To increase profit maybe??