On today’s The Story, with Dick Gordon , the inventors of that SD favorite, Bacon Salt, were interviewed. It was a cool story how Dave Lefkow and Justin Esch developed it, used the internet to get word of mouth orders, and how the Bacon Salt Craze took off. They sounded like great guys, too.
If you’re in WUNC listening area, it airs again tonight at 8:00, otherwise, you can listen on The Story webpage.
Bacon Salt has been around for years- you can buy it in the supermarket here. Why are people on the boards acting like it’s just appeared out of nowhere in the last couple of weeks?
One can assume it wasn’t a food technology company.
The old story: savvy promoters working the netz with a(n almost incidental) fun idea. Could’ve been Sqreengee™, the squeegee for your flat panel tv. Or Football Feedbag™, the chest-mounted snack module in fun team colors.
Bacon Salt. I thought the flavor of bacon basically was salt, so this stuff is either a natural or too much of a good thing.
Sqreengee™ and Football Feedbag™ are trademarks of Beware of Doug New Media Ventures LLC. Neener neener.
Because Bacon Salt made by J&D’s was created and promoted starting in 2007. I’ve never seen another brand of it in the US. Plus I suspect those other brands aren’t both kosher and vegetarian.
Right. But my point is that Bacon Salt- ie, Bacon Flavoured Salt- is not a “New Invention”, in that it’s been available in supermarkets here in Australia for years.
I’m not sure what constitutes Kosher, but I’m fairly sure the stuff here is vegetarian.
So yeah, it amuses me that there’s this big craze taking hold in the US for something that’s actually been around for ages but a couple of guys in the US are trying to claim they invented. Interesting stuff indeed. Still, as long as you’re all happy…
I wouldn’t call it a craze taking hold in the US. It occasionally gets mentioned in articles having to do with word-of-mouth advertising. There was a recent Wall Street Journal article which mentioned it, among lots of other things.
Everyone I’ve mentioned it to in RL has shown as much interest in it as you’d expect in a new seasoning salt, i.e. almost none. I think Doritos generates more excitement over their latest flavors.
As for it being available in Australia for years who cares really? Coffee’s been around a long time but Starbuck’s “rediscovered” it and made a fortune.
Almost not at all. My girlfriend belongs to the Tastfully Simple cult, and they sell a dip mix called Bacon Bacon that if put in a pepper grinder makes…bacon salt.