Bank's doofus ad campaign

KeyBank has these little ads on their ATMs, and running on TVs in the store. It shows someone in front of a mountain, with a slogan that’s something like “Things to peak your interest”. It doesn not appear they are talking about the kind of interest one would accrue from their accounts - it just gives the impression that the ad writer didn’t realize the proper word is “pique”.

Aaaaagh! When I see the ads, I want to gouge out my eyes with an ice pique!