I just noticed a big orange banner ad for “Kids Kicking Cancer” that says “Take a Breath Brake.” I guess kids learn martial arts and relaxation techniques in order to better cope with chemotherapy. Which is great.
But “brake”? Not “break”?
I can’t find on the website why they used “brake” instead of the proper “break” as their slogan. It’s annoying the hell out of me, and being annoyed by the slogan of such a great cause is even more annoying. :mad:
Looking at their site, I can theorize that they’re using “Brake” to connote slowing down your breathing (the site talks about a smartphone app they’ve developed, called “Breath Brake”). But, I agree, it’s not clear, and I suppose it’s possible that it’s just a bad typo (and, in the context of “Take a Breath Brake”, it’s even more confusing).
It’s annoying the hell out of me, and being annoyed by the slogan of such a great cause is even more annoying. :mad: