I couldn’t think of a better way to put this. If you know a better word or phrase for the phenomenon, I’d love to know it.
The main theme is exemplified by Taco Bell when they try to create some new dance or hand gesture to allow Taco Bell insiders to pass along the code.
The one that I hate most is that “chipotle dance” that was running recently where the guy is doing some awkward looking dance move sort of thing to demonstrate that he is favorably impressed with whatever it is that the chipotle concoction is doing to his metabolism. His moves are then copied by bystanders who wonder what sort of hallucinogen he’s on.
Then there’s the little hand move for “good to go” displayed by the fans of the folded over soft shell glop meal-on-a-soft-shell whatever.
Surely you can name similar ones that you have to wonder what imbeciles in the ad company decided this would become the new thing for geeks who really need some new hand signals or dance moves to show how cool they are with the product or service.
That old Dr. Pepper gimmick with the dance company coming down the street all West Side Story like with “I’m a pepper, he’s a pepper, etc.” ditty, would be another example.
Which ones really get under your skin worst?